Senior Digital Comms Specialist, Political Affairs

Title

Senior Digital Communications Specialist, Political Affairs

Reports To

Senior Communications Manager, Advocacy

Location

Hybrid from EDF's Washington DC office

Duration

This is a two-year fixed-term position with full benefits and the possibility of extension

OVERALL FUNCTION

The Senior Digital Communications Specialist, Political Affairs will lead digital communications efforts for EDF’s Political Affairs team, writing, editing, producing and capturing video and still content for key digital media platforms. This role will lead project management on a variety of digital communication campaigns, including coordinating with EDF’s Marketing and Communications Team, Political Affairs staff and partners. The Senior Digital Communications Specialist’s goal will be to lead the Political Affairs communications team’s digital media program while implementing messages that support EDF’s mission.

The Senior Digital Communications Specialist will report to the Senior Communications Manager, Advocacy and work as part of the Political Affairs communications team, helping to achieve EDF and EDF Action’s policy objectives. The position will be hybrid based out of EDF's office n Washington, D.C.

KEY RESPONSIBILITIES

• Leverage approved messages to implement and lead a video-first, multi-platform social media strategy to support the policy goals of the Political Affairs team.
• Respond to breaking news and legislative events with original, creative digital content using photography, vertical video content creation, video editing tools, including new mobile-specific software or apps that are geared towards specific mobile platforms.
• Monitor social media trends, current news, and popular culture to adapt and suggest strategies to increase reach and engagement.
• Design graphics for use in social media and other materials.
• Draft social media copy for the Political Affairs team and coalition partners and other materials as needed.
• Partner in supporting digital communication requests from the EDF legislative, field and state-based teams.
• Provide strategic guidance for digital tactics for communications plans for campaign and program activities.
• Analyze and create reports on the effectiveness of social media campaigns to keep the organization and partners informed.
• Monitor and analyze activity across all social platforms including but not limited to Facebook, Instagram, Twitter, TikTok and YouTube to ensure we are responding to political opportunities and threats.
• Participate in advancing EDF’s organizational effectiveness and culture goals, in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges aligned with EDF values.
• Assist with paid advertising campaigns and the organization of related elements.
• Additinal relevant responsibilities as assigned.

QUALIFICATIONS

• Minimum of four years of relevant experiencedeveloping, managing and executing digital communications strategies preferably in the advocacy context plus Bachelors or relevant experience; relevant college, non-working and internship experience will be considered.
• Strong video and graphic production skills and experience.
• Experience managing and leading scheduling processes using social media platforms and tools.
• Excellent writing, proofing and editing skills with the ability to translate complex policy ideas for a variety of audiences.
• Demonstrated self-awareness, cultural competency, inclusivity, and ability to work with colleagues and stakeholders across all cultures and backgrounds.
• Ability to adapt to frequent change and prioritize multiple tasks effectively under deadline pressure.
• Willingness to occasionally work irregular hours to capture and produce content and get digital media content online.
• Detail-oriented with excellent organizational skills.

PREFERRED EDUCATION AND EXPERIENCE

• Background or strong knowledge of climate and energy issues and their political context.
• Practical, real-world experience in environmental, political, legislative or advocacy media and communications.
• Experience producing content in Kapwing and Adobe’s suite of products.
• Experience working on local and/or statewide digital communications campaigns.